Promotional merchandise ranges from mass produced inexpensive items given away as forgettable freebies at workshops and tradeshows to high value items included in major event promotions. There is a huge difference between getting a key ring in a goody bag and receiving a high quality, thoughtful, gift that reflects the concept and branding of a public or corporate occasion, conference or event. Customized sheet metal fabrication enables you to create relevant, desirable, promotional merchandise that expresses the quality and value of your brand.
How does sheet metal promotional merchandise enhance brand reputation?
The effect of promotional merchandise on brand reputation depends on two main factors, how relevant the item is to the brand messaging and the perceived quality of the gift. When planning promotional merchandise these two factors should be at the top of your list of considerations. Let’s take a look at these and then see how sheet metal promotional merchandise can easily be used to address both of these factors.
- Relevance of promotional merchandise to brand messaging
- Perceived quality & desirability of promotional merchandise
- Sheet metal fabrication enables you to create relevant, high
- quality promotional merchandise
How do you make promotional merchandise relevant to brand messaging?
Relevance depends on reminding recipients of the corporate brand or event. As an example, if you are promoting a culinary brand that makes high quality culinary products then it makes sense to offer a kitchen tool or accessory as promotional merchandise, like the personal coffee roasting pan shown above. This is clearly easier for businesses and corporations that produce physical products than service providers, but with a little imagination it is possible to create a gift that reflects any purpose.
What is the perceived quality of your promotional merchandise?
The key issue with the quality of promotional merchandise is how it is perceived by the recipient. The same issues arise with corporate gifts. You might have a very high quality item that you use as promotional merchandising, and it might be very relevant to your brand, but if the recipient associates it with low value, low quality, undesirable mass produced equivalents it is difficult to elevate it, and your brand reputation, above the generally accepted value that is given to that type of merchandise. A USB stick is still a USB stick, regardless of how expensive it might be.
Why does sheet metal fabrication create relevant, high quality promotional merchandise?
There are two main reasons why sheet metal fabrication is an excellent choice if you want to create relevant, high quality, promotional merchandise.
- Customized, artisanal promotional merchandise made from durable sheet metal
- Flexible sheet metal fabrication techniques enable manufacturing almost any design
The first is that sheet metal fabrication enables you to make customized gifts that have the perceived quality that comes from hand made, artisanal, products. If you look at the Taiwa ODM nonagon coffee roaster and accessories pictured above, you can see how quality, style and desirability can be combined to make unique, themed promotional merchandise.
The second reason is that you can make almost anything out of sheet metal, so customized sheet metal fabrication is a flexible technique for creating specific event or business related promotional merchandise that is instantly recognizable and connected to brand messages.
Taiwa are the experts at sheet metal fabrication for promotional merchandise
If you want to create memorable, relevant, brand enhancing promotional merchandise then Taiwa are the sheet metal fabrication experts who can help you to do this. At our facility in Taiwan, we use the most advanced Japanese AMADA sheet metal fabrication technology for cutting and bending of sheet metal to exactly match the design. Our expert welding and fastening capabilities enable us to join even the most complex components, achieving any level of detail and decorative styling that you might want.
Taiwa is committed to quality manufacturing as well as excellent customer service and responsiveness. Contact us to discover what our experienced team of engineers and designers can do to turn any concept you have for your promotional merchandise into beautiful, desirable, brand enhancing gifts that your clients will love.
